Ariana Grande recently filed a $10 million trademark lawsuit against Forever 21. She accuses the retailer of trademark infringement for stealing her name and likeness in order to promote its products. Not to mention promoting the products of a beauty company started by its founders’ daughters. It’s safe to say that Ms. Grande might be the reason Forever 21 has filed for bankruptcy. Just kidding. Kinda.
Grande accuses Forever 21 alongside the Riley Rose beauty company of publishing at least 30 unauthorized images and videos; those of which misappropriate her name, image, likeness, and music to confuse and persuade consumers into believing she endorsed them.
This follows the February breakdown of talks to create a joint marketing campaign. Forever 21 would not pay the singer enough, so Grande chose to walk on the deal. She claims Forever 21 deceived consumers by hiring a model who looks similar to her, as well as using audio and lyrics from her recent single “7 Rings”.
A complaint filed in California federal court states that Forever 21 contacted Grande‘s representatives in anticipation of her latest album, looking forward to sparking an endorsement deal. Grande asserts that the market value for even a single Instagram post is “well into the six figures.” The deal was never given the green light because the amount that Forever 21 offered was insufficient for an artist of her stature.
Forever 21 has a history of using knockoffs, though this time they took it one step further. The model wore the hairstyle and accessories that she did in her music video for “7 Rings”. The audio used for promotion was also from her song. Forever 21 hasn’t commented yet.
Words: Shae Arabella | Photo: Getty Images
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